- Ends ThursdayDir. Pablo Larrain, Chile, 2013, 118 min., R, DCPOfficial Website
In 1988, Chilean military dictator Augusto Pinochet, due to international pressure, is forced to call a referendum on his presidency. The country will vote YES or NO to Pinochet extending his rule for another eight years. Opposition leaders for the NO persuade a brash young advertising executive, Rene Saavedra (Gael Garcia Bernal), to spearhead their campaign. With scant resources and under scrutiny by the despot's minions, Saavedra and his team devise an audacious plan to win the election and set Chile free.
"A troubling, exhilarating and ingeniously realized film that’s part stirring political drama and part devilish media satire." - Andrew O'Hehir, Salon.com
"Marshall McLuhan called advertising the greatest art form of the 20th century. In No, Pablo Larraín’s sly, smart, fictionalized tale about the art of the sell during a fraught period in Chilean history, advertising isn’t only an art; it’s also a way of life." - Manohla Dargis, NY Times
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